It's Your Niche
Discover How To Conquer Your Market
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Love What You Do And You'll Never Work Another Day In Your Life
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Love What You Do And You'll Never Work Another Day In Your Life
Terry:
Hi there, you're listening to Terry Telford from www.thebusinessprofessional.com, and today we're extremely fortunate to have Marc Gamble with us. Marc is a business development consultant both on and offline. He's helped approximately 250 businesses over the last ten years to increase their profit margins and increase their results in marketing efforts. Marc's time constraints, being one man with only 24 hours in a day, led him to create an extremely powerful course called "Monopolize Your Marketplace." We're going to talk to Marc about his course a little bit, but for the most part, we're going to pick his brain about how we can take advantage of putting together a marketing package that's going to make us a leader within whatever industry we're in.
First, I'd like to welcome you, Marc, and thank you for taking the time to be with us today.
Marc:
Terry, thank you so much for the invitation. This is conversation has been a long time in coming. I definitely appreciate it. Timing is everything and I think the time is right now. Let me just back up; I appreciate the great introduction. The "Monopolize Your Marketplace," system that we're going to talk about today is an extension to an already existing marketing plan.
I've just basically pushed it online; I've put it in a basically on demand type environment, so when you hear me refer to it, I'll say something like "the On Demand system" or "the online marketing program." It's a program/system/series of strategies/practices/principles that have been in existence and been around for quite some time and I've just embodied them into a very easy to use on demand online system that business owners can take advantage of.
Terry:
Excellent.
Marc:
So, when you reference the "Monopolize Your Marketplace," or MYM system, it's an extension of an online one.
Terry:
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Okay, perfect. So, how did this thing come about? Maybe you can give us a bit of your background and tell us a little bit about yourself, how you got to the point you're at right now, and how MYM came to be.
Marc:
I've been doing what I've been doing for about a decade. If you look back, a lot has changed since 1995 and 1996; there have been a lot of advances in every area. You just look around and see that kids are different, baby boomers are different, and everyone in between is different. So, it's been an interesting journey and evolution.
My focus has been, for a quite a long time, working with businesses in many different capacities to help them improve their operations, make them more efficient, improve their overall P and L statements, or profit and loss statements, so at the end of the day, their hard work for that that small business person really pays off. Not just in larger returns in their marketing, but in overall improvements to their profit line.
Terry:
Excellent. So this has been a course that has a lot of blood, sweat, and tears put into it.
Marc:
A lot of it. I've been working with companies in a lot of different capacities, and it all boils down to marketing when it's all said and done. If you don't have good marketing plan or strategy in place, then the best ideas are for naught because if nobody knows about your business, nobody's using it. If nobody's using your business, then you might as well just call it a hobby.
Terry:
Exactly.
Marc:
So, the effort around the MYM On Demand system really spawned from knowing that there is a limited time in a day to help people out. You find that you get a lot of bang for your buck when you do a seminar, workshop, public forum, luncheons, and getting a group of business owners together to teach them strategies. There's a lot of efficiency there, but it's very tiring for me to put on a new presentation all the time. I don't know how rock stars and movie stars do that on a regular basis; I guess I'm just not the touring kind.
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So, what I basically ended up doing, myself and a few of my associates got together and took some of the training, experience, and expertise that we all have and put it together in a very complete and comprehensive online, marketing training program. Let me make sure I can clear this up. It's not a marketing program on how to market online, but it does cover marketing strategies and using online technologies to enhance your marketing strategies. It is an online course on marketing that's available 24 hours a day, seven days a week for a small business owner to get a crash training in how to develop a customized marketing strategy for their business so that they can enhance their efforts and get a larger return from their marketing dollar.
Terry:
That's cool. What kind of information are you providing in your course that's different than any other course I'd go out and take?
Marc:
There are a lot of differentiation factors. The things to know are that most small business owners, when they think of marketing they give a knee-jerk reaction to their business operations. Most small business owners are very good at what they do; at their trade, craft, or whatever the manufacture or sell. When you talk to them about marketing, the first thing that comes out of their mouth it, "I'll mail out something or put something in the paper or I'll put a website up online or I'll put a commercial on the television." All the things they're talking about are just tactical approaches to marketing.
Tactics are necessary because that helps the implementation of the plan get executed, but the reality of it is, without the first part, which is the strategy, you're really just shooting in the dark; you don't know if an ad in the newspaper is a good idea, or how and what to put on your website when you make one. So, sitting down and making sure that there is a very concise, directed approach for putting together the strategic side of your marketing plan before implementing the tactical side is what we really focus on in the course. The course encompasses both the strategic side and the tactical side.
We made it very simple. I've got a three year old, and one thing I'm realizing is, is that it's very easy for her to grasp things and move to that next enlightening learning idea that she has based on how I chunk information for her. So, what we've done in the online course is basically chunked a lot of the big, broad scope of marketing and marketing plans and marketing strategies... most of the things that a
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lot of small business owners want to shy away from because they're boring, hard, and a pain in the butt.
It's easy to say that you're just going to go out and copy and add on what a competitor does and put it in the same paper or mail out the same kind of thing they do or mirror their website and call it marketing. Then, they sit there scratching their head to wonder why their sales aren't improving. The On Demand course very effectively chunks how to put your strategy together and then how to implement that strategy from a task class by using all the right vehicles and media that are available.
Terry:
Okay, so if I have a small business right now and an ad sales rep calls me up and says, "Place an ad here," and I go and do that. That type of tactical knee-jerk reaction isn't going to be as effective, obviously, as if it would be if I had a strategy. Say that I have a small business, and we sit down and start talking about the business. What would your advice be to me in the very beginning? What do I need to do?
Marc:
Well, let's back up for one minute. When I say strategy... a lot of the time, people throw this word around and it doesn't have the teeth it should. Strategy, from a marketing stand point, means that you know how to say and what to say to your prospects or target market, in their language, about what makes you better, different, or more
