Terry Telford
Welcome to the how to set up a membership website information session. We are going to be hearing from Darryl Graham who is the president of ISO register. I will be your host; my name is Terry Telford from thebusinessprofessional.com. I would like to first start off by saying thanks for being here Darryl.
Darryl Graham
Thank you very much; I'm glad you had me here.
Terry
I really appreciate it. Let's just set the stage by talking about your background before you set up ISO register?
Darryl
I started out in corporate marketing and was there for about twenty years. I love marketing, love the sales, love advertising; I just got tired of the travel. I was making a lot of money, but the last month I was there I was home three days out of the month and that wears you down pretty quickly. So taking my marketing expertise and bringing it on line was a good fit. Which was where we started developing ISO register, about five and a half years ago back in 1999, and we've continued to develop it to where it is now.
Terry
Fantastic. So you've been on line since 1999?
Darryl
No. The summer of 1999 was when we actually launched ISO register. It's gone through several transitions since we launched it. As we've grown over the years we've continued adding websites so we are up to nine individual websites built into the ISO websites currently.
Terry
Could you walk me through those?
Love What You Do And You'll Never Work Another Day In Your Life
Darryl
Sure. ISO register we call the engine of the system, the backbone. Within ISO register we have a site called ISOtrainer.com, which is our on line training business discount resource center. ISO resources that we have where our members have access to e-books, software, downloads they can give away, resell, whatever they want to do. Ad-adalyzer.com is our on line ad tracking service tool. Anybody who is doing any type of advertising on line, it's essential that they track their ads, their links, their hits, and adylyzer gives you that opportunity. Looktogain is our on line searchable data base for members to post their affiliate and mln opportunities, where only members can post, but everyone on line can search. So it's a database driven search engine for mln and affiliate programs. ISO rotator is our URL rotator service for people who want to help their downlines, co-ops, and so forth, as well as promote multiple programs. ISO responder is our full service ad free auto responder service built into the ISO register system. Our newest site that we are launching is called jobdiscover.com which will be similar to a monster career builder, but with several twists to help people find jobs and to help companies post jobs.
All of these sites are built into the ISO system and they all work as one unit to give people a full on line, or off line, marketing system to promote whatever products and services they want.
Terry
So how many members do you have now with ISO register?
Darryl
Currently we have a little over eighteen hundred paying members.
Terry
Fantastic and what does a paid membership run?
Darryl
The fee for the entire ISO register system is $27.97 a month. Each of the sites can also be purchased individually and they range from $18.97 a month to $5.97 a month.
Terry
The best deal then would be to go with ISO register and get the whole whack of them.
Love What You Do And You'll Never Work Another Day In Your Life
Darryl
Hands down. People get so much with ISO register. They get their own webpage, they get a conference system that we launched about two months ago that's built into the site, so they get the full system, plus they get the additional advantage of being able to resell the entire system at forty percent and ten percent commissions if they purchase ISO register.
Terry
Beautiful. That's a fairly successful site if you have almost eighteen hundred members paying almost thirty bucks a pop. What was the biggest factor to your success?
Darryl
I'm one of those people who doesn't quit. If someone tells me I can't do something I'm going to go out and do it just to prove them wrong. I think it just goes back to my traditional business background. The internet as we've discussed is really no different than off line marketing, it's just a different medium. Building a business is the same on line as it is off line, it takes time, it takes money, and it takes patience. You have to have that never say die attitude, that never quit attitude and that is one of the gifts, or curses, that I was blessed with when I was born I guess. It's an imperative aspect of being a business owner you have to continually move ahead, take the setbacks and learn from them and create and move forward. As long as you're moving forward then you're going to do fine, but you have to have that patience to build. There are too many people who come on line and think they can build a business over night and it just doesn't happen that way.
Terry
That's a good point. I was just going to ask you about that. How long did it take before you actually hit a critical mass, you didn't suddenly get eighteen hundred members in your first year I'm sure.
Darryl
Actually, just to give you a little background, when we first started selling we were selling memberships at six dollars a year. Obviously we didn't have the auto responder or the adalyzer we've grown from the stand point of ISO register, which was the only site we had to the entire system that we have right now. So I don't want to make everyone think we have eighteen hundred people paying $27.97 a month, the majority of our members are paying anywhere from $14.97 to $27.97, because what we've done is different than pretty much any other company on line. The companies that joined up at six
